✅ arizonadiminishedvalue.com
Operated by: The St. Lucie Appraisal Company
🏢 Parent Company Overview: The St. Lucie Appraisal Company
- Website(s):
- Principal: Franklin Colletta
- Licensed appraiser and adjuster in five states: Florida, California, Texas, Connecticut, and North Carolina. No licensure required in Arizona to prepare automobile valuation and diminished value appraisals.
✅ Credentials & Licensing
- State-Issued Licenses (verified for Colletta and team):
- Being a licensed insurance adjuster or auto damage appraiser in multiple states far surpasses the bar set by “certified” memberships like IACP or ADAR.
- This licensing ensures legal compliance, ethics standards, and continuing education—making their qualifications especially robust.
- The company is not reliant on pay-to-play “certifications” (e.g., IACP, ADAR), which require only membership dues.
✅ Methodology
- Uses a real-market dealer interview method, gathering 6+ quotes from local dealers and wholesalers for comparable vehicles.
- Avoids “formulaic” approaches or generic depreciation models (like 17c or blanket percentage deductions).
- Reports are USPAP-informed but also tailored for practical use in actual claims/litigation.
🌟 Reputation & Reviews
- Trustpilot, Google, and Yelp: Dozens of 5-star reviews praising:
- Success in small claims and civil courts
- Full DV claim payouts
- Fast, professional customer service
- Reddit and Insurance Forums: Multiple anecdotes from users who successfully recovered thousands based on their reports.
- No significant complaints or negative ratings found via BBB or public forums.
- Reports have been used successfully in court and appraisal clause negotiations.
🔍 Summary Assessment
| Category | Rating | Notes |
| Licensure | ✅ Excellent | Multi-state licenses including NC — meets highest compliance level |
| Methodology | ✅ Proven & rigorous | Real-world quotes, not algorithms — insurance-friendly |
| Reputation | ✅ Strong | Dozens of successful outcomes, widespread praise |
| NC Compliance | ✅ Fully Compliant | One of the few who meet NC’s strict licensure requirement |
| Certifications | ⚠️ Not needed | Avoids pay-to-play “certifications” in favor of real licensure |
✅ Final Verdict
arizonadiminishedvalue.com — as a branch of The St. Lucie Appraisal Company — is a highly credible, qualified, and well-reviewed provider of diminished value appraisals. Its team’s multi-state licensure and market-based methodology make it one of the best DV options in the country, especially for policyholders seeking to assert diminished value in all 50 states.
Click on the payment button above to pay by Credit Card or Paypal. The fee for an Automobile Diminished Value Report is
$275.00. You may also make your Credit Card Payment by telephone, call 772-359-4300.
Service throughout Arizona including Apache Junction, Avondale, Buckeye, Bullhead City, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Lake Havasu City, Marana, Mesa, Oro Valley, Peoria, Phoenix, Prescott, Scottsdale, Sierra Vista, Surprise, Tempe, Tucson and Yuma.
Apache, Cochise, Coconino, Gila, Graham, Greenlee, La Paz, Maricopa, Mohave, Navajo, Pima, Pinal, Santa Cruz, Yavapai, Yuma Counties.
